So this happened... my first official VIDEO campaign for L’Atiste clothing out of Los Angeles, California. You may have seen their clothing in Nordstrom or Forever 21. I was really excited to do a video shoot for them because I have always wanted to get into video, but the high costs of equipment make it extremely difficult.
This shoot was very different than other advertising shoots I have done in the past because they gave me a lot of freedom. They let me decide where I wanted to shoot video and how many models they should use. I decided to shoot at the Maitland Arts Center in Orlando, Florida and used two models.
This shoot was basically set up the day before because of the typical Florida weather and the short deadline that I had. We had ten outfits to work with so I did five on each model. I also had to get the copyright to the background music I decided to use and broke up the 30-second video averaging about 3 seconds per outfit to showcase each look.
The day of the shoot, we met at the studio for hair and makeup and drove to the Arts Center where the stress began... the gimbal that I had rented was not working so I had to shoot the whole video with a steady hand, which made the editing process a lot more difficult. However, we made it work! We shot for about two and a half hours and finished earlier than scheduled.
I’m looking forward to new video projects in the future! Here it is and I hope you all like it!
Videographer: Sarah Krick
Models: Alexis Beaulieu & Shannon McComb
Makeup: Emilee Krick